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Sitechecker is used to automatically monitor your website performance, inform you of timely error detection, and search for growth points. I like that Google Search Console monitors, debugs, and optimizes your website — and you don’t need to know how to code to benefit from this tool. Ranktracker is faster, easier to use, and more accurate than any other tool on the market.

SEO tools

Top Free Tools for SEO Optimization

Majestic has a site explorer, a backlink history checker, and a search explorer. Together, these features orient your page in the larger scheme of things. Particularly in link building, it can pass on the big picture of your website, so you can perform the right adjustments. The right combination of these tools can significantly improve website search performance and drive more traffic and qualified conversions.

SEO tools

Don’t spend another day using a clunky, outdated, inaccurate system for tracking keyword performance. On-­demand updates ensure that you never miss out on timely opportunities that allow you to outrank competitors. Easily share keyword performance and reports with team members or clients by providing them with unique URLs to any project or report.

Backlink Monitoring

  • The content in the policies directory seldomly changes, however the content in the promotions directory likely changes very often.
  • The free BrightLocal Academy offers extensive training on how to conduct local SEO using the platform.
  • In this case, you can shift your focus to comprehensive, all-inclusive SEO tools that enable managing multiple SEO duties in one place.
  • Featuring keyword reports, keyword research, crawling dates, and more.
  • Anyone who has a website should at least start with Google Search Console; it’s free and can give you helpful information about your site, link data, page speed and errors.

The Ryte Structured Data Helper will provide you with a handy overview, showing you how to quickly and clearly validate your page’s Schema markup. You can also find out which keywords you should add to your pages. It generates an SEO score for your site and an actionable “Marketing Checklist,” which outlines steps you can take to fix any problems with your site’s SEO. A free content delivery network (CDN) is a network of servers that speeds up content loading by using the server closest to the person doing the loading. Test your website’s mobile-friendliness with Google’s Page Speed Insights tool.

SEO tools

I really like how you can specify common keywords that track across all locations and point-specific keywords for monitoring particular areas. This is essential for businesses targeting multiple service areas, BHS Links as you can see precisely how your rankings shift across different regions. As a rank tracker, Ahrefs has many of the same features as Semrush. You can monitor specific webpages or domains to see how they rank for keywords over time, perform site audits, and explore historical ranking data with customizable charts.

I know Semrush always comes up on these lists, but for good reason. And you can manage pretty much any SEO activity in it — making it a viable all-in-one tool. Here are a few ways GA4 differs from Universal Analytics, its most recent predecessor. Using API integrations, Yext pulls reviews from all over the web and places them on your dashboard. From there, you can see how people rate your business and what they’ve written.

Build a list of best competitors links & outreach and steal the juice. SEO is full of surprises, and sometimes the best opportunities are hidden. The Discovery tool reveals the keywords your website is already ranking for – potentially giving you a valuable SEO shortcut. Tailor your on-site journey to these keywords to convert your visitors into paying customers.

This helps you find rising trends months or even years before they become popular. For example, “Jamaica vacation packages” drives 2.36K traffic and has a search volume of 188K. The keyword difficulty (38%) tells me how competitive it is and whether it’s a viable opportunity for me to target. I use Semrush’s Advertising Research tool to see where competitors are investing in search ads. It helps me find profitable SEO keywords that are likely converting searchers into customers. Manual keyword guessing and piecemeal SEO audits won’t put you in a great position to rank on SERPs.

SEO tools

When search engine spiders visit your website, it’s important to make sure they can crawl around easily and index the maximum number of pages possible. Use the Check Server Page tool to quickly verify the spiderability of your site. After reading the server’s response headers, the tool reports any potential roadblocks that could cause a problem for search engine spiders. You can run it anytime as a precaution, but it’s especially useful before you submit your site to search engines for indexing new content. ContentKing is a real-time SEO auditing tool that offers 24/7 monitoring and alerting, so you’re always on top of the latest changes your site undergoes — all before search engines know.

Gumloop is so powerful that I truly believe you can build a lot of different automations within your SEO workflows — where it makes many of the other tools sort of obsolete. It doesn’t completely erase the need for every tool, but it does let you build whatever you want as long as you know what the steps are. With Gumloop, you can create these AI agents for different SEO workflows.


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