What starts as cheap and easy-to-manage SEO workflows gradually turns into a maze of disconnected processes that become increasingly difficult to manage. This causes pressure to scale operations and maintain quality simultaneously. On the other hand, scaling up may not be as easy as it seems. Deadlines to meet, complicated and time-consuming reporting, and ever-increasing prices for tools that are slowly becoming too expensive. Algorithm updates and emerging competitors pose new challenges. Oskar is highly driven and dedicated to his editorial SEO role.

For example, if you have a 1,000-page site, a tool limited to 500 pages won’t work, even if the price looks attractive. Selecting the right affordable SEO tool requires a practical approach focused on your specific needs. Choose a tool that excels in your problem area rather than paying for features you won’t use. Screaming Frog is the ideal tool for finding and fixing technical SEO issues that prevent good rankings. If your site has mysterious ranking problems, indexing issues, or seems to be underperforming despite good content, this tool helps identify the technical barriers holding you back.

Google Analytics 4 for SEO performance tracking

MozCast reports on “weather patterns” of the Google algorithm to help you track day-to-day changes. With well over 100 free SEO tools at your disposal, the power to elevate your online presence is literally at your fingertips. Perhaps the most famous AI tool out there – with over 200 million weekly users – ChatGPT can be a great help in your SEO efforts. Here are additional lists of Google Analytics plugins and plugins to improve site speed.

Free Rank Checking Tools

Canva is one of the most affordable and powerful design tools on the market. My team uses it all the time and the AI features make designing custom graphics for our site that much easier. This will give you a list of other keywords your site could rank for to drive more traffic.

While they’re not cheap, you can get started with a 14-day free trial to test the premium features. Or follow the company’s guide on how to use features with a free account. Reddico’s SERP Speed Test tool allows you to compare your page speed at keyword level with the rest of the pages ranking on page 1.

Customer support via different channels, such as phone, email and chat, was also important to us. As you look for a free SEO solution, you’ll find that there are many options available. By comparing the following elements, you can narrow down your search and zero in on the right free SEO tool for your unique needs and preferences. The platform also protects your profile from unauthorized changes. This means that you can easily prevent a competitor or someone else from marking your business permanently closed or changing your name, location or opening hours. If keyword research is your top priority and your website is already set up with Google Analytics, Keyword Hero should be on your radar.

Best SEO tool for professionals

• Although we’ve highlighted the best paid-for SEO tools out there, a number of websites offer more limited tools that are free to use.
• Canva is a graphic design tool that offers a complete suite of drag-and-drop tools.
• Instead of producing generic AI text, Frase crafts high-quality, SEO-optimized content directly influenced by top-ranking search results.
• Finally, if you’d like to take your SEO efforts to the next level, here’s my post on using AI in SEO tools to help you get an edge on the competition.
• It’s worth adding backlinks to content that was posted a while ago, especially if a page is high-quality and on the same subject.

We’re talking content creation to technical SEO and everything in between (Download PDF). Ultimately, the journey into SEO is an ongoing learning experience. The environment is constantly changing, and staying updated with the latest tools and trends will keep you ahead in the game.

Technology that seemed impossible a few years ago now helps us work smarter and faster. There you have it – The 15 best AI tools to use right now for popular SEO tasks. My agency alone uses 13+ individual tools on a regular basis. Here’s how we evaluate new AI tools when deciding whether to integrate them into our SEO agency. You can choose to pay for a year upfront and save 25% on your plan monthly fees.

One SEO Anomaly of my favorite features in Clearscope is how it shows you exactly which pages are losing traffic. This could indicate that now is the perfect time to publish a guide, blog post, or landing page about that keyword. As both tools are free, it’s worth trying both to see which one suits your needs best. I use Detailed when I want to get quick page insights without opening separate tools or tabs. Keyword Insights gathers live search terms from Google Autocomplete, People Also Ask, and Quora. So, it might surface more up-to-date, trending topics, but without the data of a tool like Semrush.

Using the autofill options will give you suggestions of semantic keywords to use. As one of the free and best SEO tools, searching in Incognito is helpful as it shows where you truly rank on a results page for a certain term. Offered for free to everyone with a website, Google Search Console lets you monitor and report on your website’s presence in Google SERP. All you need to do is verify your website by adding a code to your website or going through Google Analytics and you can submit your sitemap for indexing. Although you don’t need a Search Console account to appear in Google’s search results, you can control what gets indexed and how your website is represented with this account.